Internet research into institutions and readership figures.

Music Magazines: Jul-Dec 2008 Year On Year Comparisons
Title	Publisher	Jul-Dec 07	Jul-Dec 08	Actual Change	% Ch
Classic Rock	Future Publishing	67,399	70,188	2,789	4.1
Kerrang!	Bauer Consumer Media	76,937	52,272	-24,665	-32.1
Metal Hammer	Future Publishing	45,809	50,269	4,460	9.7
Mixmag	Development Hell Ltd	35,817	30,159	-5,658	-15.8
Mojo	Bauer Consumer Media	106,218	100,507	-5,711	-5.4
NME	IPC Ignite	64,033	48,459	-15,574	-24.3
Q	Bauer Consumer Media	131,330	103,017	-28,313	-21.6
Rock Sound	Rock Sound Ltd	23,021	20,011	-3,010	-13.1
RWD	RWD Media Ltd	33,266	77,050	43,784	131.6
Uncut	IPC Ignite	91,028	87,069	-3,959	-4.3

Q is the UK's biggest selling music magazine sold monthly with a circulation of 100,172. Due to its unrivalled access to the celebrities of the music industry Q has allowed us to see Bruce Springsteen's inner sanctum, Noel Gallagher's family secrets and U2's nake-up box for world-beating exclusives has not just driven the magazines sales but also provided content for Q's website, tv and radio.
MOJO is the second highest selling music magazine after Q at 97,722, From the Fleet Foxes to Nick Drake, MOJO remains dedicated to its heart and soul of music; whether its new, cult or classic. 
Kerrang! remains the UK's best selling music magazine that is sold weekly at 43,253. Changes within the market has affected the music magazine sales but Kerrang! remains committed to producing a magazine to serve its passionate rock readership with weekly doses of news, features and reviews of the weeks gigs, albums and new music. 

Stuart Williams, MD of EMPIRE, Q, MOJO and Kerrang!, commented:
“Q, MOJO and Kerrang! all have strength in breadth and depth in being complete 360 brands. Each continues to lead and define the music market by connecting all manner of music fans with their music heroes via groundbreaking editorial access and content.”


Circulation Figures.
Kerrang! - 44,013 (w) 
MOJO - 91, 678 (m)
Q - 89,450 (m)

Stuart Williams, MD of Bauer Media's Music & Film portfolio, commented:

"Kerrang! has had a resurgent year under new Editor Nichola Browne, who has refreshed, rejuvenated and refocussed the magazine on its core audience of late teen-early 20s rock fans. Kerrang! continues to be a powerful media brand with a strong online presence and a hugely successful radio station."

"In MOJO and Q, Bauer Media boasts the two best selling monthly music magazines in the UK. MOJO recently marked its 200th issue with Tom Waits guest-editing and, as ever, the Mojo Honours List awards attracted a veritable Who's Who of music legends including Jimmy Page, Kasabian, Roger Daltrey and Marc Almond.

"Q will chalk up a quarter century in 2011 and will do so by continuing to extend its reach amongst audiences online, on TV, on Radio and at live events."


In the year 2010 MOJO overtook Q in the sales suggesting that its niche audience stuck by its magazine through the rough market. I need to make sure that my magazine stands out and attracts a niche audience similar to what MOJO did.